/* ============================================================
   AgencyGod lead-magnet landing-page system (lp.css)
   Shared by all /resources landing pages. Mobile-first, CRO-tuned.
   Brand: red #E52525, black #0D0D0D, Bricolage Grotesque + DM Sans.
   ============================================================ */
:root{
  --red:#E52525; --red2:#FF3B3B; --blk:#0D0D0D; --blk2:#161616;
  --wht:#FFFFFF; --off:#F7F7F8; --off2:#F0F0F2; --bdr:#E6E6E9;
  --txt:#16161A; --txt2:#54545C; --txt3:#9A9AA3; --grn:#16A34A;
  --maxw:1120px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:'DM Sans',system-ui,sans-serif;color:var(--txt);background:var(--wht);line-height:1.6;font-size:16px;-webkit-font-smoothing:antialiased}
h1,h2,h3,h4{font-family:'Bricolage Grotesque','DM Sans',sans-serif;letter-spacing:-.025em;line-height:1.08;color:var(--blk)}
a{color:inherit;text-decoration:none}
b,strong{font-weight:700}
img{max-width:100%;display:block}
.r{color:var(--red)}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 22px}
.center{text-align:center}

/* ---------- top bar (minimal for CRO) ---------- */
.lp-nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.9);backdrop-filter:saturate(150%) blur(10px);border-bottom:1px solid var(--bdr)}
.lp-nav .wrap{display:flex;align-items:center;justify-content:space-between;height:60px}
.logo{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:21px;letter-spacing:-.03em;color:var(--blk)}
.logo span{color:var(--red)}
.nav-cta{display:inline-flex;align-items:center;gap:6px;background:var(--blk);color:#fff;font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:13.5px;padding:9px 16px;border-radius:9px;transition:transform .2s,background .2s}
.nav-cta:hover{background:var(--red);transform:translateY(-1px)}

/* ---------- hero (dark, brand) ---------- */
.lp-hero{position:relative;background:var(--blk);color:#fff;overflow:hidden}
.lp-hero::before{content:'';position:absolute;top:-20%;left:50%;transform:translateX(-50%);width:120%;height:70%;background:radial-gradient(ellipse at center,rgba(229,37,37,.28),transparent 60%);pointer-events:none}
.lp-hero::after{content:'';position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.03) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.03) 1px,transparent 1px);background-size:30px 30px;pointer-events:none}
.lp-hero .wrap{position:relative;z-index:2;padding-top:46px;padding-bottom:50px}
.lp-hero-grid{display:grid;grid-template-columns:1fr;gap:30px;align-items:start}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--red2);border:1px solid rgba(255,59,59,.4);background:rgba(229,37,37,.1);padding:7px 14px;border-radius:100px;margin-bottom:18px}
.eyebrow .dot{width:7px;height:7px;border-radius:50%;background:var(--red2)}
.lp-hero h1{color:#fff;font-size:clamp(31px,6vw,50px);font-weight:800;margin-bottom:16px}
.lp-hero h1 .r{color:var(--red2)}
.lp-sub{font-size:clamp(16px,2.4vw,19px);color:rgba(255,255,255,.74);line-height:1.55;max-width:560px}
.lp-sub b{color:#fff;font-weight:600}
.hero-trust{display:flex;flex-wrap:wrap;gap:8px 18px;margin-top:22px;font-size:13.5px;color:rgba(255,255,255,.66)}
.hero-trust span{display:inline-flex;align-items:center;gap:7px}
.hero-trust .ck{color:var(--grn);font-weight:800}
.hero-proof{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:22px;max-width:560px}
.hero-proof .hp-item{background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:11px;padding:13px 14px}
.hero-proof .hp-item b{display:block;font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:19px;color:var(--red2);line-height:1;letter-spacing:-.02em}
.hero-proof .hp-item span{display:block;font-size:11.5px;color:rgba(255,255,255,.66);line-height:1.35;margin-top:7px}
@media(max-width:560px){.hero-proof{grid-template-columns:1fr;gap:8px}.hero-proof .hp-item{display:flex;align-items:baseline;gap:10px}.hero-proof .hp-item b{font-size:17px;flex:none}.hero-proof .hp-item span{margin-top:0}}
.hero-jump{display:inline-flex;align-items:center;margin-top:18px;font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:14px;letter-spacing:-.01em;color:var(--red2);border-bottom:1px solid rgba(255,59,59,.4);padding-bottom:2px;transition:color .15s,border-color .15s}
.hero-jump:hover{color:#fff;border-color:#fff}
/* asset preview is decorative: hidden by default so the form leads. shown on desktop only, below the opt-in card. */
.lp-mockup{display:none}

/* ---------- asset mockup (fake branded "cover" preview) ---------- */
.lp-mockup{position:relative;border-radius:12px;overflow:hidden;background:linear-gradient(160deg,#161616,#070707);border:1px solid rgba(255,255,255,.1);box-shadow:0 24px 60px rgba(0,0,0,.5);aspect-ratio:1/1.32}
.lp-mockup .mk-in{position:absolute;inset:0;padding:26px 24px;display:flex;flex-direction:column}
.lp-mockup .mk-glow{position:absolute;top:-30%;left:-20%;width:140%;height:60%;background:radial-gradient(ellipse,rgba(229,37,37,.35),transparent 60%)}
.lp-mockup .mk-tag{position:relative;font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:9.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--red2)}
.lp-mockup .mk-logo{position:relative;font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:15px;color:#fff;margin-top:auto}
.lp-mockup .mk-logo span{color:var(--red2)}
.lp-mockup h3{position:relative;color:#fff;font-size:clamp(20px,3vw,27px);font-weight:800;margin:14px 0 0;line-height:1.05}
.lp-mockup h3 .r{color:var(--red2)}
.lp-mockup .mk-rule{position:relative;width:42px;height:4px;background:var(--red);border-radius:3px;margin:14px 0 0}

/* ---------- opt-in card ---------- */
.optin-card{background:#fff;color:var(--txt);border-radius:16px;padding:24px 22px;box-shadow:0 20px 50px rgba(0,0,0,.35);border:1px solid rgba(255,255,255,.12)}
.optin-card .oc-h{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:20px;letter-spacing:-.02em;color:var(--blk);margin-bottom:4px}
.optin-card .oc-sub{font-size:13.5px;color:var(--txt2);margin-bottom:16px}
.optin .optin-row{margin-bottom:10px}
.optin input{width:100%;font-family:'DM Sans',sans-serif;font-size:16px;color:var(--txt);background:var(--off);border:1.5px solid var(--bdr);border-radius:10px;padding:14px 15px;transition:border-color .2s,background .2s}
.optin input::placeholder{color:var(--txt3)}
.optin input:focus{outline:none;border-color:var(--red);background:#fff}
.optin button{width:100%;margin-top:4px;cursor:pointer;font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:17px;letter-spacing:-.01em;color:#fff;background:var(--red);border:none;border-radius:11px;padding:16px 18px;box-shadow:0 10px 26px rgba(229,37,37,.32);transition:transform .15s,background .2s}
.optin button:hover{background:#c81d1d;transform:translateY(-1px)}
.optin button:disabled{opacity:.7;cursor:default;transform:none}
.optin-err{display:none;color:var(--red);font-size:13px;font-weight:600;margin-top:9px}
.optin-fine{font-size:12px;color:var(--txt3);margin-top:12px;text-align:center}
.optin-fine .ck{color:var(--grn);font-weight:800}
.optin-done{display:none;text-align:center;padding:8px 4px}
.optin-done .od-ic{width:52px;height:52px;border-radius:50%;background:var(--grn);color:#fff;font-size:26px;font-weight:800;display:flex;align-items:center;justify-content:center;margin:4px auto 14px}
.optin-done h3{font-size:21px;margin-bottom:8px}
.optin-done p{font-size:14px;color:var(--txt2);margin-bottom:16px;line-height:1.55}
.optin-done .od-dl{color:var(--red);font-weight:700;text-decoration:underline}
.optin-done .od-cta{display:inline-block;background:var(--blk);color:#fff;font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:14px;padding:12px 20px;border-radius:10px;transition:background .2s,transform .2s}
.optin-done .od-cta:hover{background:var(--red);transform:translateY(-1px)}

/* ---------- generic sections ---------- */
.sec{padding:62px 0}
.sec.alt{background:var(--off)}
.sec-eyebrow{font-family:'Bricolage Grotesque',sans-serif;font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin-bottom:11px}
.sec h2{font-size:clamp(25px,4.2vw,38px);font-weight:800;margin-bottom:14px;letter-spacing:-.025em}
.sec h2 .r{color:var(--red)}
.sec .lead{font-size:18px;color:var(--txt2);max-width:640px;line-height:1.6}
.sec .estimate-note{font-size:13.5px;font-style:italic;color:var(--txt3);max-width:640px;line-height:1.55;margin-top:18px}
.sec p{color:var(--txt2);line-height:1.7;margin-bottom:14px}
.sec p b{color:var(--blk)}

/* "what's inside" / value bullets */
.inside-grid{display:grid;grid-template-columns:1fr;gap:14px;margin-top:30px}
.inside-card{background:#fff;border:1px solid var(--bdr);border-radius:14px;padding:20px;display:flex;gap:14px;align-items:flex-start;transition:border-color .2s,transform .2s,box-shadow .2s}
.inside-card:hover{border-color:rgba(229,37,37,.4);transform:translateY(-2px);box-shadow:0 10px 28px rgba(229,37,37,.07)}
.inside-card .ic-n{flex:none;width:34px;height:34px;border-radius:9px;background:var(--blk);color:#fff;font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:15px;display:flex;align-items:center;justify-content:center}
.inside-card h4{font-size:16.5px;font-weight:800;margin-bottom:5px;letter-spacing:-.01em}
.inside-card p{font-size:14px;color:var(--txt2);margin:0;line-height:1.6}
.inside-plus{margin-top:18px;background:var(--off);border:1px solid var(--bdr);border-radius:14px;padding:20px 22px}
.inside-plus .ip-h{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:15px;letter-spacing:-.01em;margin-bottom:11px}
.inside-plus ul{list-style:none;display:grid;gap:10px}
.inside-plus li{position:relative;padding-left:24px;font-size:14px;color:var(--txt2);line-height:1.6}
.inside-plus li b{color:var(--blk)}
.inside-plus li::before{content:'+';position:absolute;left:0;top:-1px;color:var(--red);font-weight:800;font-family:'Bricolage Grotesque',sans-serif}
.stat-src{font-size:12.5px;font-style:italic;color:var(--txt3);max-width:640px;line-height:1.5;margin-top:14px}
.bullets{list-style:none;margin-top:24px;display:grid;gap:13px}
.bullets li{position:relative;padding-left:34px;font-size:16px;line-height:1.55}
.bullets li b{color:var(--blk)}
.bullets li::before{content:'✓';position:absolute;left:0;top:-1px;width:22px;height:22px;border-radius:50%;background:rgba(22,163,74,.12);color:var(--grn);font-size:13px;font-weight:800;display:flex;align-items:center;justify-content:center}

/* who it's for / pain agitation list */
.pain{list-style:none;display:grid;gap:11px;margin-top:22px}
.pain li{position:relative;padding-left:32px;font-size:16px;color:var(--txt);line-height:1.55}
.pain li::before{content:'✗';position:absolute;left:0;top:0;color:var(--red);font-weight:800}

/* proof / stat strip */
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:0;background:var(--blk);border-radius:16px;overflow:hidden;margin-top:30px}
.stats .st{padding:26px 16px;text-align:center;border-right:1px solid rgba(255,255,255,.08)}
.stats .st:last-child{border-right:none}
.stats .st .n{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:30px;color:var(--red2);line-height:1}
.stats .st .l{font-size:12.5px;color:rgba(255,255,255,.62);margin-top:7px;line-height:1.35}
.quote{background:#fff;border:1px solid var(--bdr);border-left:4px solid var(--red);border-radius:12px;padding:24px;margin-top:24px}
.quote p{font-size:17px;color:var(--blk);font-style:italic;margin-bottom:10px;line-height:1.5}
.quote .who{font-size:13.5px;color:var(--txt2);font-style:normal}
.quote .who b{color:var(--blk)}

/* before vs after comparison strip */
.compare-strip{margin-top:26px}
.compare-strip .cmp-h{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:17px;letter-spacing:-.02em;margin-bottom:14px}
.cmp-grid{display:grid;grid-template-columns:1fr;gap:14px}
.cmp-col{border-radius:14px;padding:20px 22px;border:1px solid var(--bdr)}
.cmp-col.bad{background:#FFF5F5;border-color:#FFD7D7}
.cmp-col.good{background:#F0FDF4;border-color:#BBF7D0}
.cmp-col .cmp-lbl{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:14.5px;letter-spacing:-.01em;margin-bottom:12px}
.cmp-col.bad .cmp-lbl{color:var(--red)}
.cmp-col.good .cmp-lbl{color:var(--grn)}
.cmp-col ul{list-style:none;display:grid;gap:9px}
.cmp-col li{position:relative;padding-left:24px;font-size:14px;color:var(--txt2);line-height:1.55}
.cmp-col.bad li::before{content:'✗';position:absolute;left:0;top:0;color:var(--red);font-weight:800}
.cmp-col.good li::before{content:'✓';position:absolute;left:0;top:0;color:var(--grn);font-weight:800}

/* callout box */
.callout{background:var(--blk);color:#fff;border-radius:16px;padding:30px 26px;margin-top:28px}
.callout h3{color:#fff;font-size:22px;font-weight:800;margin-bottom:10px}
.callout h3 .r{color:var(--red2)}
.callout p{color:rgba(255,255,255,.7);margin:0;font-size:15.5px;line-height:1.65}

/* FAQ */
.faq{margin-top:26px;display:grid;gap:12px}
.faq-item{background:#fff;border:1px solid var(--bdr);border-radius:12px;padding:18px 20px}
.faq-item h4{font-size:16px;font-weight:800;margin-bottom:6px}
.faq-item p{font-size:14.5px;color:var(--txt2);margin:0;line-height:1.6}

/* bridge-to-apply CTA (dark) */
.bridge{position:relative;background:var(--blk);color:#fff;text-align:center;padding:70px 22px;overflow:hidden}
.bridge::before{content:'';position:absolute;top:-30%;left:50%;transform:translateX(-50%);width:120%;height:70%;background:radial-gradient(ellipse,rgba(229,37,37,.22),transparent 60%)}
.bridge .in{position:relative;z-index:2;max-width:680px;margin:0 auto}
.bridge h2{color:#fff;font-size:clamp(26px,4.5vw,40px);font-weight:800;margin-bottom:14px}
.bridge h2 .r{color:var(--red2)}
.bridge p{color:rgba(255,255,255,.66);font-size:16px;line-height:1.7;margin-bottom:22px;max-width:560px;margin-left:auto;margin-right:auto}
.bridge-guar{display:inline-flex;align-items:center;gap:13px;background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.16);border-radius:13px;padding:13px 20px;margin:0 auto 26px;text-align:left}
.bridge-guar .bg-ic{flex-shrink:0;width:42px;height:42px;border-radius:50%;background:var(--red);color:#fff;display:flex;align-items:center;justify-content:center;font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:9.5px;line-height:1.05;text-align:center;box-shadow:0 5px 15px rgba(229,37,37,.5)}
.bridge-guar .bg-tx{font-size:15px;color:rgba(255,255,255,.72);line-height:1.4}
.bridge-guar .bg-tx b{color:#fff;font-weight:700}
.btn-hero{display:inline-flex;flex-direction:column;align-items:center;gap:4px;background:var(--red);color:#fff;font-family:'Bricolage Grotesque',sans-serif;font-size:18px;font-weight:800;padding:18px 44px;border-radius:13px;letter-spacing:-.01em;box-shadow:0 14px 34px rgba(229,37,37,.4);transition:transform .2s}
.btn-hero:hover{transform:translateY(-2px)}
.btn-hero .sub{font-size:12px;font-weight:600;opacity:.92}

/* footer */
.lp-foot{background:var(--blk);color:rgba(255,255,255,.45);padding:34px 22px;text-align:center;font-size:13px}
.lp-foot .fl{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:18px;color:#fff;margin-bottom:12px}
.lp-foot .fl span{color:var(--red)}
.lp-foot nav{display:flex;flex-wrap:wrap;gap:6px 18px;justify-content:center;margin-bottom:12px}
.lp-foot nav a{color:rgba(255,255,255,.6);transition:color .2s}
.lp-foot nav a:hover{color:#fff}
.lp-foot .cp{font-size:12px;color:rgba(255,255,255,.35)}

/* secondary mid-page opt-in band */
.optin-band{background:var(--off);border:1px solid var(--bdr);border-radius:18px;padding:34px 26px;margin-top:34px;display:grid;grid-template-columns:1fr;gap:22px;align-items:center}
.optin-band .ob-copy h3{font-size:24px;font-weight:800;margin-bottom:8px}
.optin-band .ob-copy p{font-size:15px;color:var(--txt2);margin:0}

/* ---------- responsive ---------- */
@media(min-width:760px){
  .lp-hero-grid{grid-template-columns:1.05fr .95fr;gap:30px 44px;align-items:start}
  .lp-hero-copy{grid-column:1;grid-row:1 / span 2;align-self:center}
  .optin-card{grid-column:2;grid-row:1}
  .lp-mockup{display:block;grid-column:2;grid-row:2;width:100%;max-width:230px;margin:0 auto}
  .lp-hero .wrap{padding-top:64px;padding-bottom:72px}
  .inside-grid{grid-template-columns:1fr 1fr}
  .cmp-grid{grid-template-columns:1fr 1fr}
  .optin-band{grid-template-columns:1.2fr 1fr;padding:40px 38px}
  .sec{padding:78px 0}
}
@media(min-width:1000px){
  .inside-grid.three{grid-template-columns:1fr 1fr 1fr}
}
/* mobile: form-first so the email field is above the fold for cold paid traffic */
@media(max-width:759px){
  .lp-hero-grid{display:flex;flex-direction:column}
  .optin-card{order:-1}
  /* form is already above the hero copy on mobile, so the scroll-to-form link is redundant */
  .hero-jump{display:none}
  /* keep a small kit visual so cold mobile traffic sees what they're getting, below the form */
  .lp-mockup{display:block;max-width:150px;margin:14px auto 0}
}